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Brush contains double the number of individual fibers than a traditional mascara.
December 10, 2021
By: Christine Esposito
Editor-in-Chief
Maybelline New York’s latest innovation in mascara is Curl Bounce. The L'Oréal-owned brand says it was inspired by Gen Z and R&D looked to haircare to craft the formulation. The Bounce N'Curl brush contains double the number of individual fibers than traditional mascara to scoop, separate, and physically curl every lash upwards. The Memory Curl Formula is made from a unique blend of longwearing, hairstyling-inspired polymers that holds lashes in place all day. The washable masc...
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